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About us

Genie educational is a family owned business that grew from humble beginnings. In 1979 Geoff White, a well respected educator, realised there was a lack of quality educational resources in schools in Australia. Geoff searched the planet for the very best products and opened up a small shop in South Melbourne specialising in helping teachers source great materials for their classrooms.

Geoff's passion for education was infectious and was passed down to his son Bruce who took over the reins of the company in 1999 signalling a significant growth stage. Genie now occupies large office and warehousing facilities in Bayswater stocking over 4000 items and supplying schools both in and outside of Australia. Our mission statement 'Where Learning Is Natural' reflects our commitment to continue to source relevant educational products combined with first class customer service and support.